Essentials of Web Analytics Functions and Framework (Part 1)

For college students, newcomers in the real world, or aspiring enterprisers, e-business will be a likely career choice.

The growing popularity of UCC (User-Created Contents) coupled with the continuous expansion and success of online shopping malls and auctions have encouraged many small enterprises and self-employed enterprisers to dive into e-business, discovering a new opportunity in a new domain. Google took advantage of this opportunity in providing users with free web analytics service. More large portal sites are expected to follow with their free web analytics offerings.

In this hypercompetitive environment filled with merely product vendors and service providers, initiating marketing campaigns and holding promotional events to attract customers is the recent market trend. To implement the suitable strategy and operation assessment for e-business, enterprisers increasingly value the necessity of web analytics. Many large online shopping malls, portal sites, and financial sites have come to view web analytics as a prerequisite for improving online services and assessing marketing campaigns. Thus, continuous research is devoted to e-business advancement.

In the field of web analytics, what are the prerequisite analysis functions and framework? By applying past experiences in different fields, businesses can reconstruct their operating frameworks to suit different enterprise needs. Web analytics not only examines customer behavior, but it also proposes strategies and solutions to achieve operating objectives.

As mentioned before in a previous article, the definition of web analytics consists of five functions:

1. Measurement
2. Collection
3. Analysis
4. Reporting
5. Response Action

The five basic functions and their applications must not only extend beyond the e-business realm, but also expand business domain through business integration perspective and needs. In addition, with changes in the external environment, web administrators must first consider applying web analytics in customer communication platform.

- Expand Business Domain

For many years now, fewer users visit a securities company in person or call to execute transactions. Most people like to search stock news and execute online transactions via HTS (Home Trading System) terminal. Bank transactions have undergone the same change as more people opt to use online banking or ATM (Automated Teller Machine) rather than visit a bank counter in person.

In recent years, aside from managing traditional physical channel, enterprises have been striving to develop the basic framework of virtual channel. Conventional brick-and-mortar businesses such as insurance company or shopping mall have developed new operating platform via the Web. However, simply analyzing e-biz status hardly produces a complete picture of business operating results. If not for operating hardware or network measuring functions, web analytics needs to move beyond merely online data analysis and application. Enterprises currently employing web analytics not only operate e-biz, but also combine business and e-biz perspectives in attaining complete operating objectives and results.

- Broaden Customer Communication: Device Channel
Early this year at the Macworld Expo in San Francisco, Apple CEO Steve Jobs unveiled the iPhone, which combines features of mobile phone, Internet, MP3, PDA, etc. with touch input technology. Mobile phone providers and related online industries are now in a state of unease.
(Apple iPhone)
Building a convergence business by combining terminal and e-commerce via iPod, Apple plans to generate another new wave of interest. As of now, it is difficult to determine whether or not this type of terminal convergence can succeed in the future. However, newcomers in e-business will be affected by terminal convergence as well as the convergence business. As time goes by, this will become an important channel for traditional industries or partner-based businesses to reach a large amount of customers through sales, marketing, and service perspectives. The past few years have witnessed the emergence of many types of convergence, including mobile, PDA, car navigation, and home automation. Customers have many types of communication tools, including the Web. This obviously leads to enterprises rushing to expand and develop the business domain.

Based on various terminal convergence traits, customers have different preferences when choosing a platform. Their goals differ according to the type of terminal convergence. In addition, when enterprises understand customer preferences and goals, they can respond immediately as well as use the information as reference to marketing and sales adjustments. Thus, web analytics not only helps locate target users via the Web, but also tracks and applies diverse contact platforms through IT-based system. Integrated data is utilized by various platforms, expanding the application range of web analytics data.

Part 2 provides a detailed explanation about expanding application range.


Anonymous said...

Hi Nice Blog .I think HR understands the importance of other people tracking time--IT, Lawyers, non-exempt employees, but struggles with the idea of web time clock .

Anonymous said...

An Ecommerce solution offers complete front and back end technology to do business on the web. Specializing in Shopping carts systems and customized programming to distinguish your e-business from the rest. http://www.infyecommercesolution.com/

Anonymous said...

Won't you wonder if somebody says he doesn't know what is a software company ? Am sure you will fall off from your chair. But believe me it is true. There still are people in third world countries who don’t know anything about Web Design, Ecommerce Solutions or internet. So those who are not really aware about these buzzing things, try to find out what is a tech-world of Internet.

Anonymous said...

In today’s internet savvy world an online presence is a must for any organization weather big or small, but just a mere website of the company wont serve the purpose of reaching out and impressing the target audience, your online presence should leave an impact on the mind of the viewers, and from here comes website designing and development companies of Delhi, search engine optimization and marketing companies of Delhi and internet marketing services providing companies of Delhi in picture. These companies provide end to end solutions for all your website related issues.

Anonymous said...

Nice blog! keep it up!
web application

Anonymous said...

Greate pіeces. Kеep writing ѕuch kind
of infοrmаtіοn on your site. Іm really іmprеѕseԁ by yοur blog.

Heу there, Үou have done an іncredible jоb.
ӏ'll certainly digg it and in my opinion suggest to my friends. I am sure they'll be benefitеd frοm this site.

Lοok at my sіtе :: no hands seo tutorial
Also see my page - how to use no hands seo

Anonymous said...

I'm gone to inform my little brother, that he should also pay a quick visit this website on regular basis to obtain updated from newest news.

Here is my page ... get cash for surveys gary mitchell review
my page - get cash for surveys review scam

Anonymous said...

I hardly leаve a resρonsе, but i ԁid
a few ѕeаrchіng anԁ wound up hеre "Essentials of Web Analytics Functions and Framework (Part 1)".
Аnԁ I actuаllу ԁo hаvе a couрle of questiοnѕ
for you if yοu do nоt mind. Is it sіmply me or dοes
it appear liκе ѕome of the comments come
acгoss as if they are cоming from brain dеad people?
:-P Anԁ, if you аre posting at adԁitіοnal plаceѕ, I wоuld lіke to follow anything fresh you have tο
post. Woulԁ yοu make a list οf eѵery one οf your ѕhared
sіtes lіκe youг tωitter feeԁ, Faсеbooκ
pаgе or linkedіn ρrofіlе?

Feеl free tο suгf to mу page
- how to use gsa search engine ranker

Anonymous said...

What's Happening i am new to this, I stumbled upon this I have found It positively useful and it has helped me out loads. I hope to give a contribution & help other users like its aided me. Good job.

My weblog; stone age diet

Anonymous said...

I was able to fіnd goоd infoгmаtіοn from your blog articles.

my ωebpage :: get ripped abs fast free

Anonymous said...

Hi there to all, how is eνeгythіng, I think еveгy one is getting more from this web ѕіte, and your views
are nіce designed for new visitοrs.

Also visit my ρage ... Wso launch

Anonymous said...

Haѵing read this I believed it was гeally enlightening.
I aρpreciate уou takіng the time
and effort to put this ѕhort artіcle together.

I once again find myself ρersonally ѕpending
way too much time both reаding and сommenting.

But sο what, it was still worthwhilе!

Αlso visit my blog post - the caveman diet

Anonymous said...

hеllo theгe аnԁ thank you for your infοrmatіon – Ӏ've definitely picked up something new from right here. I did however expertise a few technical issues using this web site, since I experienced to reload the site lots of times previous to I could get it to load properly. I had been wondering if your web hosting is OK? Not that I'm complаining, but
ѕlow loadіng іnstances timeѕ will sometimes
affесt yοuг ρlacement in googlе anԁ cаn damage your high quality
scοre if аds аnd maгκetіng
wіth Adwords. Well I'm adding this RSS to my email and could look out for much more of your respective fascinating content. Make sure you update this again soon.

Here is my web-site: wso plr

Anonymous said...

It's actually a great and helpful piece of info. I am happy that you just shared this useful information with us. Please stay us up to date like this. Thank you for sharing.

Feel free to visit my web page: get cash for surveys real

Anonymous said...

Hi! Ι could have sworn I've been to your blog before but after browsing through many of the posts I realized it'ѕ new to me.
Nonetheless, I'm definitely happy I found it and I'll be bookmarking it and checking bасk frequently!

Also ѵisit my wеblog - wso blackhat

Anonymous said...

Іt's nearly impossible to find experienced people in this particular subject, however, you seem like you know what you'гe talking about!


My blοg post oriental dating site

Anonymous said...

I usuаlly do not create many гesрonseѕ, but і did some seaгching and
wοund up here "Essentials of Web Analytics Functions and Framework (Part 1)".
And ӏ ԁo haѵe 2 quеstiοns fог yοu if it's allright. Could it be just me or does it appear like a few of these responses come across as if they are left by brain dead folks? :-P And, if you are writing on other social sites, I would like to follow everything fresh you have to post. Could you make a list of every one of all your shared sites like your linkedin profile, Facebook page or twitter feed?

My blog post pure leverage launch

Anonymous said...

magnificent publіsh, ѵeгy informative. I рonder why thе оthеr expeгts
of thіs sector dο not notіce this.
Υou must pгoceed your wrіtіng.
I'm confident, you have a great readers' base already!

Feel frеe to viѕіt mу ρаge pure leverage review warrior forum

Anonymous said...

That is really fascinating, You are a very professional blogger.
I have joined your feed and look ahead to in quest
of extra of your fantastic post. Additionally, I have
shared your web site in my social networks

Feel free to surf to my blog post ... cheap semenax

Anonymous said...

When I initially commented I clicked the "Notify me when new comments are added" checkbox and
now each time a comment is added I get three e-mails with the same comment.

Is there any way you can remove me from that service? Thanks!

my blog post; pro solution

Anonymous said...

Hi my friend! I wish to say that this post is amazing, great written and include almost all vital infos.
I'd like to peer extra posts like this .

Also visit my web blog - benefits of nitric oxide

Anonymous said...

Hey There. I found your blog using msn. This is a very well written article.

I will make sure to bookmark it and come back to read more of your useful info.
Thanks for the post. I will certainly return.

my website - how to whiten teeth naturally

Anonymous said...

Greetings! I know this is kinda off topic but I
was wondering which blog platform are you using for this site?
I'm getting sick and tired of Wordpress because I've had
issues with hackers and I'm looking at alternatives for another platform. I would be fantastic if you could point me in the direction of a good platform.

Also visit my web site: http://www.Vdyu.Us

Anonymous said...

Marvelous, what a weblog it is! This website presents useful information to us, keep it up.

My web page :: vormsi.blogspot.com

Anonymous said...

Thanks to my father who stated to me about this webpage, this web site is truly awesome.

My web blog: provillus

Anonymous said...

Very nice write-up. I certainly appreciate this site.
Continue the good work!

Here is my page provillus for men Customer service

Anonymous said...

Ridiculous quest there. What occurred after? Take care!

Stop by my web-site - volume pills review

Anonymous said...

Hey! Someone in my Facebook group shared this website with
us so I came to look it over. I'm definitely enjoying the information. I'm bookmarking and will be tweeting this to
my followers! Wonderful blog and amazing design.

Have a look at my homepage: phen375

Anonymous said...

Good post. I learn something new and challenging on blogs I
stumbleupon on a daily basis. It will always be interesting to read
content from other writers and practice a little something
from their websites.

Also visit my blog :: venapro cheap

Anonymous said...

There's definately a lot to know about this issue. I like all of the points you have made.

Stop by my blog ... virility ex

Saimon Rafi said...

You can apply multiple Filter Rules at the same time to narrow down your data subset even further.
When multiple Filters Rules are applied at once, they are combined using AND logic. This means that only results that meet *all* applied filter criteria will be shown in the results summary on the right side of the page—a response must meet the criteria of all filters to be included in the filtered data set.
Learn more about analysis of survey data

Michele Ward said...

Wow thank you very much for this creative content, this has really helped me a lot, i was at this confused point in my life but after reading, this gave me more idea about how better my life could be. Thank you very much for the effort and kindly keep posting something like this every time, it goes a long way to help people like us. I also got help from another cool site like yours too called Filtered Review which describes a lot about like this site. Thank you very much and I am gonna be here often.

monir soft said...

we are provide web design, development,
seo and digital marketing solution please visit us:

Anonymous said...

being a newbie from http://www.bhartiwebcreations.com/ this post provided some useful insights on the web designing.
web designing company in delhi
Cheap web designing company in delhi
web designing company
web designing

Mary P Lomas said...

Thanks for sharing your great post. I’m starting with the most obvious idea. However, it’s

actually one that’s sorely lacking

on many web design blogs. Advise people on the

different styles, graphics, structures and

functions a website can have. People want to be inspired and guided through the

possibilities that exist. They also want to know you really do understand the many

complexities of designing a website.